Generalist agencies burn performance shops
They bid on "car repair near me," spend the budget on oil changes, and send a report full of impressions.
Built by a Bonneville land speed racerGoogle ads that
Google ads that
fill your bays
We run Google Ads for dyno tuners, engine builders, restoration shops and fab houses. Your shop shows up when the guy with the budget searches.
30 minutes · No pitch deck · You leave with a plan either way
The problemYou lose work to
You lose work to
whoever ranks first.
Word of mouth built your shop. It will not fill next month's schedule. The guy searching at 9pm calls whoever Google shows him.
Price shoppers with no car
A guy asks what a tune costs, books nothing, and your service writer loses fifteen minutes. Repeat six times a week.
Three weeks quiet, then two months buried
You cannot hire against that schedule or plan around it.
- ✕Boosted Facebook posts bring likes from guys 900 miles away.
Who we serveWe only take
We only take
performance shops.
Every campaign we build is for a shop like yours. We know which search terms bring in builds and which ones burn budget.
Dyno TunersEngine Builders Restoration ShopsFabrication & Roll Cage Machine ShopsForced Induction Diesel PerformanceEuro Specialists JDM SpecialistsMuscle & Pro-Touring Off-Road BuildsRace Prep
We speak shop
We know why a cheap-tune lead costs more than no lead. Briefing us takes one call, not three.
Built for high ticket
A $9,000 build and a $90 oil change need different campaigns. We build for the first one.
Local or national
A 60-mile radius and a nationwide head-shipping business need different geo strategy.
What you get
The whole system
You need the ad, the page it lands on, and the tracking that proves which one paid. All three, one flat monthly fee.
Google Search Ads
We research keywords around real service intent, build negative lists that kill the junk, and write ad copy for people who know cars. Bids and budgets get managed weekly.
Landing pages that convert
Paid traffic sent to a homepage converts badly. We build a dedicated page per service with the proof, the pricing frame and the form that books the appointment.
Tracking & reporting
Call tracking, form tracking and conversion setup, done properly. You see which keyword brought in which job. Reporting arrives monthly, one page, plain English.
How it works
How the first 90 days run
Strategy call
Thirty minutes on your services, your margins, your best job type and your market. You get a straight answer on whether paid search fits.
Build week
We build the account structure, keyword and negative lists, ad copy, landing pages and conversion tracking before a dollar goes live.
Launch & dial in
Campaigns go live. The first weeks feed the algorithm clean data and cut the search terms that do not fit your shop.
Scale what works
Once cost per booked job is stable, we move budget into the winners and expand into adjacent services and geos.
The offer
I carry the risk
I would rather carry the risk than ask you to take my word for it.
What kind of shop are you running?
Offer closes soon10 qualified leads
10 qualified leads
in 90 daysOr I refund my fees
The only money at risk is what you pay me. Miss the number and you get all of it back.
What counts as qualified
A call or form submission from someone in your service area, asking about work you do, with real contact details. Spam, wrong numbers and vendor calls do not count.
What you bring
A $1,500/month minimum ad budget paid straight to Google on your own account, campaigns left running the full 90 days, and a person who answers the phone.
What gets refunded
My management fees for the 90 days, in full.
New clients who start before the date above. One shop per market. The 90 days begin the day campaigns go live, not the day you sign. Full terms in writing before anything begins.
You own everything
Your Google Ads account stays in your name. If we part ways you keep the campaigns, the landing pages and the tracking.
No annual contract
Ninety days so the campaigns produce real data, then month to month.
I'll tell you to quit
If ninety days of data says paid search does not fit your shop, I will say so and help you shut it down.
Flat monthly retainer. No percentage of ad spend.
You talk to the person running your account, not an account manager.
Competitor monitoring in your market, so you know who is bidding against you.
Who you're hiringI run car 44
I run car 44
at Bonneville
Third generation land speed racer. My family has run the same car since 1961 and it still holds the World's Fastest Open Wheeled Car mark.
World's Fastest Open Wheeled Car · Car 44 · A/BFL · Bonneville Salt Flats
Background
Born into it
My grandfather raced, my dad races, and I have never had a life without a shop in it. The car burns nitromethane, which is where the name comes from. My personal best behind the wheel is 266 mph.
My grandfather put the car in the books at 386.110 mph, A/BFL, SCTA-sanctioned meet, time slip in hand. Fifteen years later it still stands: the World's Fastest Open Wheeled Car. He is gone now. The car is mine and my family's, and my job is to take it to 400.
My dad and I run the entire program out of our own shop. Fabrication, engine building, aero, and the rebuild of the back section we are fabricating now. I have cut and welded tube and assembled the motor myself. When you tell me a build slipped two weeks waiting on a machinist, I know what that costs you. That is why Nitro Vector only takes performance shops.
Kaden Polk, Founder, Nitro Vector
3rd
Generation racer
Grandfather, father, me. One family, one car since 1961.
386.110
MPH · World's fastest open wheeled car
A/BFL, SCTA-sanctioned, time slip on record. Set by my grandfather in car 44.
266
MPH my personal best
Behind the wheel of car 44.
400
MPH the target
Fabrication, engine and aero all handled in our shop.
Questions
Before you book
What does this cost?
A flat monthly retainer, quoted on the call once I know the scope. Ad spend is separate, goes straight to Google on your account, and I never mark it up.
How much should I budget for ads?
It depends on market size, average job value and how competitive your area is. On the call I will give you real numbers, including whether your market is too thin to bother.
How fast will I see leads?
Ads go live about a week after kickoff and leads follow shortly. The first 30 to 60 days gather data. Anyone promising a lead count in week one is guessing.
I already tried Google Ads and it didn't work. Why is this different?
Usually the traffic went to a homepage, the negative list was missing, or conversions were never tracked. All three are fixable. I will audit yours on the call.
Do I have to sign a long contract?
There is an initial 90-day build period so the campaigns produce real data. After that it is month to month.
Do you work with shops outside Arizona?
Yes. Nitro Vector is based in central Arizona and works with shops across the US over calls, email and shared reporting.
What do you need from me?
Access to your Google Ads account, or help creating one in your name. Your service list, rough pricing, photos of real builds, and thirty minutes.
Book a call
Let's talk about your shop
Thirty minutes, no obligation, no slide deck. Pick a time that works.
A straight read on whether Google Ads fits your shop and market
Real budget and cost-per-lead numbers for your area
What your competitors are already bidding on
If it is not a fit, I will say so
Prefer to reach out directly?
Call or text: (928) 756-0032
Email: [email protected]
If the calendar does not load, open it on Calendly or call the shop line.
10 qualified leads in 90 days or I refund my fees
Thirty-minute call. No pitch deck. $1,500/mo minimum ad spend.
10 qualified leads in 90 days, or I refund my fees
Leave your details and I will send the full terms and a time to talk. One shop per market.